Many caps, one builder

I'm Moy — most people call me Moy; my passport says Mohit. I'm a product and strategy leader based in Canada, currently focused on customer identity (CIAM) and AI-assisted product development, and the founder of Xoop Innovation Labs.

Over a long run in tech I've worn a lot of caps — product, strategy, solution architecture, go-to-market. I've built and led product across AI, security, fintech, media-tech, and blockchain. I'm a 3x founder, and along the way I've worked with Rakuten, RBC, Scotiabank, Accenture, and EY — enterprise rigor on one shoulder, startup speed on the other.

Two of my ideas became US patents — Harmony v2 and Unity-Connect — filed via Xoop Innovation Labs. I also wrote a book, Memes and Marketing, on how internet culture rewires the way brands earn attention.

I believe in efficiency and the BUILD movement. I'd rather own a small, fast thing than rent a big, slow one — this site included. If you're building something and want a second brain on product, strategy, or how to actually ship it, that's the work I love most.